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Global Anthem
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Turtle Beach
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Creative Directors: Dillard Brown & Sean Starkweather
Motion Graphics: Theo Alexopoulos
A global anthem to highlight the world’s #1 gaming headphones.
Turtle Beach, a leader in gaming gear and accessories, came to Plural for an exciting new campaign to highlight their #1 gaming headphones. The brief called for a visual frenzy emphasizing Turtle Beach’s mission statement: to help gamers play their best – at every level, in every game. To achieve this, we created a campaign focused on the world’s best gamers, athletes, and streamers conquering in their Turtle Beach tech.
The visual identity of Global Anthem was anchored in the use of authentic texture and glitch, which brought the players into a gaming universe aligned with Turtle Beach’s brand identity.
Text and texture elements played a large role in unifying the graphics in this campaign. We knit 3D product animations, product call-outs, and gamer footage together in an organic way to make the world feel deconstructed and cohesive to the brand.
In addition to 2D and text animations, our team also created 3D assets, including the iconic Turtle Beach headphones. We modeled the headphones in 3D, lit them, added texture, and then animated a series of duplications and transformations.
