• Casabella Infuse - Cleaner :60, :30, :15

  • Casabella Infuse

  • One Ninth Media
    Founder/Partner: Jason Haffley
    Founder/Partner: Lenny Valone

  • Production: Plural
    Director: Dillard Brown
    Producer: Emily Mitchell
    1st AD: Liz Holland
    2nd AD: Becca Weston

    Director of Photography: Logan Fulton
    1st AC: Mitch Boyce
    Gaffer: Oscar Martinez
    Key Grip: Brendan Riel
    Swing: Corey Millikin

    Production Designer: Julianna Collins
    HMU: James Elle
    PA: Hudson Garland
    PA: Cole Cordell
    Covid Compliance Off: Naomi Rohatyn
    Animal Wrangler: Payton Houden

    Talent: Claudia Holden, Jeremy Holden, Marley Holden

    Post Production: Plural
    Editor: Dillard Brown
    Audio Mix: Michael Clebanoff
    Colorist: Liz Fornango

A campaign that calls for a cleaner way to clean.

Casabella Infuse’s ever-expanding line of eco-friendly cleaning products are unified by one goal: more clean and less waste. It was this idea that inspired the campaign, “Friendly,” which played on the brand’s simple-to-use product and sustainability values. To achieve this, we created a 30-second broadcast spot showing a young family breezing through their chore list with their Casabella Infuse products.